![]() The monthly subscription fees typically charged are proving to be a more sustainable source of revenue than the advertising model prevalent among online firms in the early 2000s. Because free features are a potent marketing tool, the model allows a new venture to scale up and attract a user base without expending resources on costly ad campaigns or a traditional sales force. Several factors contribute to the appeal of a freemium strategy. It works for B2B companies as well-examples include Box, Splunk, and Yammer. If you’ve networked on LinkedIn, shared files through Dropbox, watched TV shows through Hulu, or searched for a mate on Match, you’ve experienced the model firsthand. ![]() Users get basic features at no cost and can access richer functionality for a subscription fee. Over the past decade “freemium”-a combination of “free” and “premium”-has become the dominant business model among internet start-ups and smartphone app developers.
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